This was a case study on the idea of using the current materials from the Bentley cars to be digitally connected to an app.
You could scan the chip inside the various different materials to get a preview directly inside the app on how the car would look like.
The benefit to be able to feel and see the material right in your hand while you are doing the configuration is stunning.
Creative Director: Chris May
I created all the compositions and retouch for these styleframes.
Worked with stockfootage Photoshop and Cinema 4D to achieve this.