Tinder & Audi Be my VALENTINE
Audi & Tinder-Be my ValenTTine
Razorfish Germany is retained to provide ongoing social content for Audi, so there is always an opportunity for quick-win ideas — for Valentines’ day the concept “Be my ValenTTine” was spontaneously pitched and sold. We partnered with Tinder to create a profile for a shiny new Audi TT just in time for Valentine’s Day. Four days before, we put the profile live and lined up our social team to chat, flirt and seduce everybody who ‘liked’ it. The day before Valentines’ Day we picked a winner who got to 'date' the car for the whole weekend.
I was doing all the art direction and motion design for this case film.